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Email branding

When a guest books a table, they receive emails from you — a confirmation when the booking is made and a reminder before they arrive. Email branding is where you make those emails look like your restaurant: your logo at the top, your colours, the sender name guests see, a footer with your details, and links to your social profiles. A live preview beside the form shows a real sample email update as you type.

Your CRM has a few different “branding” spots, and it helps to know which is which:

  • Email Branding (this page) styles the emails your guests receive about their bookings.
  • The Branding tab, right next door in Settings, styles what you and your team see inside the CRM and the colours of your floor map.
  • The Booking Page editor styles the public page guests use to book.

One thing to keep in mind: your logo, your colours and your font are shared with your public Booking page branding. Changing them here also updates how your Booking page looks, and a change on the Booking page shows up here too. The footer text, sender name, reply-to and social links are used only in your emails.

The Email Branding tab with the branding form on the left and a live email preview on the right
The Email Branding tab: edit the form on the left, watch a sample email update on the right.
  1. Click Settings in the left navigation.
  2. Select the Email Branding tab at the top of the page.
  3. Edit the fields on the left — the preview on the right updates as you go.

The form on the left holds everything that goes into your emails, from top to bottom.

At the top is the Logo box. Choose an image from your computer to use as the logo at the top of your emails. You can upload a PNG, JPG or SVG file. Once it uploads, a small preview appears, and a Remove logo link lets you take it off again if you change your mind.

Two colour controls sit side by side:

  • Primary color — your main brand colour, used for headings and buttons in the email.
  • Secondary color (optional) — a supporting colour used alongside the primary.

Click either swatch to open your device’s colour picker and choose a shade.

The Font family box sets the typeface used in your emails. Type the name of a font — for example Inter or Roboto — or leave it blank to use the standard email font. The box shows Inter, Roboto, … as a hint.

  • Sender name — the friendly name guests see in their inbox as the sender of the email, such as your restaurant’s name.
  • Reply-to (optional) — the address that receives replies when a guest hits Reply. Use a mailbox you actually watch, like your reservations inbox.

The Footer text box holds the small print at the bottom of every email — a natural place for your restaurant’s name, address and VAT number. The box shows Restaurant name, address, VAT as a hint for what to put there.

Under Social links, four boxes let you add the web addresses of your facebook, instagram, twitter and linkedin profiles. Paste the full link to each profile. Leave any you do not use blank, and only the ones you fill in appear in your emails.

The email branding form showing the logo box, primary and secondary colour pickers, font family, sender name, reply-to, footer text and the four social link boxes
The branding form, top to bottom: logo, colours, font, sender name and reply-to, footer text and social links.

To the right of the form is a live preview of a real sample email. It re-renders every time you change a field, so you can see exactly how your logo, colours, font and footer come together before you save.

Above the preview, a Preview trigger dropdown lets you switch which email you are looking at:

  • booking_confirmed — the confirmation a guest receives when their booking is made.
  • booking_reminder — the reminder sent before their reservation.

Pick each one in turn to check that both emails look right with your branding.

The live email preview with the Preview trigger dropdown set to booking confirmed, showing a sample booking confirmation email with the restaurant's branding
Use the Preview trigger dropdown to switch between the confirmation and reminder emails.
  1. Make your edits and check them against the live preview.
  2. Switch the Preview trigger between booking_confirmed and booking_reminder to review both emails.
  3. Click Save changes at the bottom of the form.

While it saves, the button reads Saving…. When it finishes, a confirmation appears — Email branding saved — and from then on your booking emails use the new branding. If something goes wrong, you will see a Failed to save branding message; check your connection and try again.